Monday, January 19, 2009

Sponsorship and Public Relations, Exercise

Australian Confederation of Paediatric and Child Health Nurses

Overall this sponsorship proposal was my most preferred of the three provided. It’s presentation is not as professional as the other, however, all the important aspects of a sponsorship proposal have been addressed without the document being too onerous to read. The packages offered to potential sponsors are diverse which seem to offer a mutual benefit gaining opportunity for both organisations involved. I would be inclined to become a sponsor on the benefits of this proposal.

Fourth International Research Conference

This sponsorship proposal is way too long, there seems to be a lot of background information on the event organisers and the event itself, the information in this segment of the proposal offers to reader more information than they need. The document has loads of white spaces throughout. Overall the language used in this proposal could have been more user friendly and a spell check should have been performed before it went to print. The sponsorship packages offered seem to be reasonable, and plenty of options on offer. I particularly like how they also offer packages by negotiation, however, this could become quite time consuming in pressured environments.

2007 Spring Festival

Likewise, this proposal is quite lengthily and onerous to read. The information provided within the document is not very informative and leaves a lot of information to be guessed by the reader. I would have also liked to of seen a sponsorship application attached, instead of the potential sponsor having to contact Willoughby Council for further instructions. Overall, the presentation of information in this proposal leaves the impression that it is a privilege to be a sponsor and very one sided befits. This proposal could have been more personal by simply replacing references to “YOUR COMPANY” with individual business names.

1 comment:

Toni Purnell said...

Thanks Vangel. You have picked up on a key point in your comments, the onerous nature of some proposals! Finding the balance between professional presentation and sharp, concise, engaging content is the key. Of course ensuring teh potential sponsor can immediately and clearly see the tangible benefits of being a sponsor is vital.