Working effectively with the media is critical to being an successful public relations officer. When we discuss working with the media in class, the issue of embargoes - how to use them, when to use them - often comes up.
This contentious topic has hit the headlines recently with complaints from a Melbourne-based PR officer that a media outlet knowingly and deliberately broke an embargo on a media release she sent out.
Check out the PRIA coverage of the story: http://www.pria.com.au/resources/list/asset_id/295/cid/350/parent/0/t/resources/title/PR%20Information%20Report%20December%202008 , and also the Crikey report: http://www.crikey.com.au/Media-Arts-and-Sports/20081118-Embargo-etiquette-MX-screws-homeless-people-to-get-the-scoop.html
What are your thoughts?
J.
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