Sunday, February 22, 2009

Sponsorship Activity

Although the sponsorship proposal for The Institute of Chartered Accountants in Australia (ICAA) presents its statistical data extensively, I did not think they addressed all the points outlined in the checklist. More information could have been provided on the opportunity and background of sponsorship.

The Van Nationals proposal covers the checklist, however, in a very broad sense. No time has been invested in market research and they have not identified specific, measurable profit opportunities for potential sponsors.

They both are very different in language and structure. The ICAA has used factual information which is to the point and easy for the reader to understand. Both proposals have been written in a language aimed at each target audience, however, I did find reading the Van Nationals proposal a little irritating as it had spelling errors and had far too much background information and not enough facts. As a potential sponsor I was not too sure what I would gain.

I think the tired approach has been offered to allow sponsors who are willing to pay more have greater rights over the event. This gives organisations a broader exposure, ultimately leading to more profits.

The three places that Van Nationals can send this proposal are:

* Some of the local businesses in Geelong i.e. fish and chip shops, fast food chains or local mechanics.

* Car oil companies i.e. Valvoline, Shell, Mobil

* Tyre companies i.e. Bridgestone, Bob Jane

Thursday, February 12, 2009

Writing a Lead Sentence

Scenario One

Parents Fear Children’s Health is at Risk!

On Wednesday XX February 2009, more than 250 community members are expected to attend a meeting to discuss ways on how to improve the quality of food sold in over 20 independently-run school canteens.

Scenario Two

$500,000 Australian Development

Australia’s leading curtain manufacturer, Wide Winds PTY LTD, have developed a new industrial strength curtain material said to be used nationally and internationally.

Wednesday, February 11, 2009

Vocabulary Exercise

Advice—somebody's opinion about what another person should do.
Advise—advice to somebody on a subject or course of action.


The man, who just had a car accident, came to me for some advice. After considering his claim, I suggested that I strongly advise he contact the police.

Aggravate—to make something become even worse or even more severe than before.
Irritate—to cause somebody to feel annoyance or exasperation, or cause annoyance or exasperation.


The child was really beginning to irritate his mother by continually asking for a chocolate bar at the shop. The mother turned around and proceeded to tell the boy that he was beginning to aggravate her.

Complement—something that completes or perfects something else.
Compliment—something said to express praise or approval.

After going to a restaurant my friend said she really liked the wine, “It really complemented the food” she said. I took this as a compliment.

Spelling Exercise

My initial results before being able to check my answers were:
7 Incorrectly spelt words and 17 correct words.

I was extremely surprised to find that this was far from the truth. I always knew my spelling was not that great, however, I did not realise how much I depend on tools which facilitate correct spelling.

Of the 7 incorrect spelt words I identified, I correctly spelt 3. Shocking J.

Sentence Re-write

1. Due to the dedication and good work of the company staff, the project is going well. These continued work efforts are enabling the company to reach its goal of becoming a leading example of a team orientated workplace.

2. The demonstrated work of the team would provide further opportunities for the company to develop new business partnerships. One of the main concerns of these potential business partners was that targets were to be achieved whilst working to the set budgets.


3. According to her best friend Susan, her main aims in life were to become a successful writer, be a leader of opinion in the industry and the general community and dine with famous people. In addition, she also wanted to read and recast Chaucer’s “Canterbury Tales” in modern English. She wanted to achieve all this through living a free and generous life.

Police Jargon Exercise

1. At about 2:30pm, the male person got out of the suspected stolen car and ran in a north westerly direction. The male person was later seen within the area of Stuart Street in Griffith.

2. At approximately 3:00pm, police operations received a call from somebody at the communication centre to advise them that two male persons and one female person had escaped from the Belconnen Remand Centre. Members of the Belconnen Criminal Investigations Team and TIG are now investigating the matter.

3. At approximately 5:30pm, a female person was taken to the Canberra Hospital after having her bag snatched near the Ainslie Shops. The female person stated that the bag snatcher appeared to be in his early 20s, 6 feet 3 inches tall, of Aboriginal decent and wearing a blue shirt and black shorts. The bag snatcher was later found by police and taken to the city police station where he was put in prison.

4. On March 27, at approximately 8:00pm, two men got involved in a heated argument outside King O’Malleys in Civic. One of the men proceeded to hit the other in the head several times before he ran away from the area.