Although the sponsorship proposal for The Institute of Chartered Accountants in Australia (ICAA) presents its statistical data extensively, I did not think they addressed all the points outlined in the checklist. More information could have been provided on the opportunity and background of sponsorship.
The Van Nationals proposal covers the checklist, however, in a very broad sense. No time has been invested in market research and they have not identified specific, measurable profit opportunities for potential sponsors.
They both are very different in language and structure. The ICAA has used factual information which is to the point and easy for the reader to understand. Both proposals have been written in a language aimed at each target audience, however, I did find reading the Van Nationals proposal a little irritating as it had spelling errors and had far too much background information and not enough facts. As a potential sponsor I was not too sure what I would gain.
I think the tired approach has been offered to allow sponsors who are willing to pay more have greater rights over the event. This gives organisations a broader exposure, ultimately leading to more profits.
The three places that Van Nationals can send this proposal are:
* Some of the local businesses in Geelong i.e. fish and chip shops, fast food chains or local mechanics.
* Car oil companies i.e. Valvoline, Shell, Mobil
* Tyre companies i.e. Bridgestone, Bob Jane
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